Andrew Morrison

Strategic Bidding Advisor

Qualifications & Professional Memberships

  • Professionally qualified with the Association of Proposal Management Professionals (CP APMP)
  • MSc in Housing Studies (with Distinction)
  • Fellow of the Chartered Institute of Housing (FCIH)
  • Member of the Institute of Directors
  • APMP Global Thought Leader of the Year (2022-3)
  • APMP UK Bid Excellence – Finalist (2020)
  • Edinburgh Chamber of Commerce Director of the Year – Shortlisted Finalist (2019, 2018, 2017)
  • IoD Scotland Emerging Director of the Year (2018)

About Andrew

Launched AM Bid in 2014 and has successfully grown it to become one of the UK’s leading bidding consultancies.

Has led sustained business growth which is underpinned by an independently audited 80%+ bid success rate.

Has gained exceptional contractor experience in FTSE100 companies and SMEs as well as roles with clients in both local government and the third sector.

Possesses expert level commercial, strategy, writing and editing skills. Andrew’s spike is his deep understanding of what clients want to see in bids and proposals. He can confidently unpick both specifications and strategies to craft winning bids.

In July 2020, Andrew was the first Bid Professional in the world to be given a LinkedIn Live broadcasting license. He regularly shares work-winning and entrepreneurial insights.

Contact Andrew

For further information on how we can help grow your business through winning bids and proposals:


18 years+ experience of leading bid teams to over £2 billion of contract wins with Local Authorities, Housing Associations, ALMOs, Central Government, NHS & Education, Procurement Frameworks and private sector organisations.

90%+ of bids ranking 1st or 2nd on Quality / Technical Scoring.

Extensive conference speaking experience.


  • Bid Direction
  • Bid Strategy
  • Bid Process
  • Bid Training
  • Interim Leadership
  • Public Speaking